Helping you monitor, understand and predict your market

The future is an opportunity to be capitalised on and not a threat to be feared. In order to succeed tomorrow, every organisation ­ - regardless of size, type and ownership - needs to understand the trends in its business and those within the environment in which it operates.

• Ensuring your corporate planning addresses the challenges ahead

Case Study: Forecasting the sales of motor vehicles big and small

At the corporate centre of a leading motor group, our client wanted an independent assessment of the likely prospects of the market against which to compare the wide range of market intelligence he receives from both internal and external sources. Our specially developed model identifies the key economic drivers underpinning the sales of vehicles — from trucks through vans to sports cars and superminis — in the market segments relevant to our client and, each month, we produce detailed forecasts based on our own and our client’s assumptions for future economic performance.

• Setting credible sales plans and targets for your business

  Case Study: Helping set realistic targets for sales of boilers, radiators and showers

  As a major manufacturer, our client needed a credible basis on which to plan their production runs and set targets for their sales force. Our purpose built computer model allowed them to develop robust forecasts for sales of a range of commercial and domestic heating and plumbing equipment, and understand how changes in the national and international economic climate could affect their plans.

• Forecasting consumer demand

Case Study: Addressing consumer concerns and growing the market

We work with our client, a mobile telephone network, to understand the drivers of demand for handset purchase and telephone usage. Our innovative approach — combining economics and quantitative modelling with qualitative research — allowed us to identify consumer concerns over budgeting for mobile phone bills. This initially helped our client to develop the ‘pre-pay’ concept which unlocked massive growth in the market, and subsequently to optimise their various tariff packages across the wide range of customers.

• Analysing and understanding business-to-business markets

  Case Study: Predicting insolvency rates for leading corporate recovery specialists

  As leading corporate recovery specialists, our client wanted a thorough assessment of likely future insolvency and business failure rates across the sectors of the UK economy. Our regularly updated model-based forecasts have allowed our client to focus marketing efforts on sectors with higher prospective growth. In addition, our reports have provided valuable material for direct marketing and supported a highly successful media awareness campaign.

• Supporting major investment decisions

  Case Study: Using forecasts to help a law firm decide on a new HQ

  With strong growth, our client faced probably its biggest investment decision: should it relocate into larger London headquarters? We supported the partners of this major law firm through their decision by providing a thorough quantified assessment of future demand for corporate legal services.

• Assessing the consequences of change

Case Study: Assessing the impact of 11 September 2001 on the UK travel industry

After the terrorist atrocities of 2001, the UK travel industry turned to us for an assessment of the likely effect on them. Our study for ABTA helped the industry make sense of and quantify the potential impacts on business and leisure travel to and from the UK.