• c
  • c
  • c
  • c
  • e
  • c
  • e
  • e
  • b
  • b
  • b
  • a
  • r
  • t
  • r
  • r

March 26, 2013

The impact of increased SME marketing

It’s based on empirical evidence collected via a survey undertaken by market research company OpinionMatters in January and February 2013. For the survey, 514 small- and medium-sized enterprises (SMEs) were asked a range of quantitative and qualitative questions. That survey formed the basis for estimates relating to the reported rise in SME sales and value added.
Key findings include:

  • SMEs report that they could raise sales by an average of 15.2% if they maximise the impact of their marketing effort
  • Taking sales diverted from other SMEs into account, we estimate that this would result in a sales increase of up to 9.2% for the SME sector, a rise of up to £122 billion in 2011 prices
  • According to survey results, the rise in sales would be much higher in some sectors than in others – for instance, the ICT sector expects a boost of up to 19.1% compared with just 5.6% in the wholesale & retail trade
  • If a stable relationship between value added and turnover still holds under these circumstances, this would result in a rise in value added of £43 billion per year in 2011 prices

 

To find out more, please visit here.

The site uses cookies, as explained in our cookie policy. If you agree to our use of cookies, please close this message and continue to use this site.

Accept & Close